We manage the consortium, so you can focus on technology

Gold Standard Group understands technical consortium management thoroughly! Our clients receive rapid and well-prioritized early-stage development, and enjoy seamless ongoing operations. GSG will help define and create an infrastructure that best serves the needs of the evolving organization and its goals.

GSG can take you through the incorporation process, the development of participation agreements and bylaws, and all phases of budget planning, AR/AP and tax filings. We can help design the structure and business operations plan of your association and can act as a hub in the wheel of work group management, executive management, your membership – and most importantly, your end user or adopter base. We’ll keep your organization looking outward and help your association to be responsive to industry demands.

GSG understands that together we are selling ideas, and the promise of a better world through better, more accessible technology. We “sell” your standards and organizational goals through endless, guerilla-marketing tactics that fit in a modest budget: press relations, email campaigns, and one-on-one relationship building… resulting in Membership sales.

Management Success Stories

The Khronos Group was founded in January 2000 by a number of leading digital media companies including 3Dlabs, ATI, Discreet, Evans & Sutherland, Intel, SGI and Sun Microsystems, to promote the creation and deployment of rich media through the creation of open standard APIs that enable the authoring and playback of dynamic media on a wide variety of platforms & devices.

GSG has acted as the managing director since its inception and leads the daily execution of sales, operations, and marketing programs for this important new member-supported, open standards organization. Under GSG’s management, the Khronos Group has grown to over 100 dues-paying Members, and has achieved successful deployment of six separate graphics standards; on time and on budget.

Comprehensive management currently involves handling all membership recruiting; marketing events execution and travel; technology evangelization; budget preparation and administration, AP/AR, web content and press relations.

The Open Gaming Alliance (OGA) is a 501c, non-profit industry alliance whose mission is to drive growth in, and improve, the gaming experience. The OGA provides an open forum where companies can cooperate to develop and promote solutions that drive the gaming industry forward.

The OGA acts as a unified voice of the gaming industry. The objective of the OGA is to support and continue to grow the overall gaming industry. We aim to help the industry by fostering wider recognition of the strength of the gaming industry, a more streamlined gaming experience, and new anti-piracy efforts that won’t hurt the consumer with DRM and spyware issues. The companies that make up the OGA are able to work cooperatively because the goals we aim to achieve are intended to benefit the industry as a whole.

In early 2005 Gold Standard Group was contracted to assist the OpenGL ARB with ongoing membership management and overseeing their financial operations activities, including establishment of specific business procedures to better manage the internal operations of the group.

GSG was able to implement a successful set of new operations and management activities which streamlined the group’s internal processes, and allowed the OpenGL ARB to concentrate its valuable member time on the more critical aspects of the group’s overall mission and goals.

In 2004 Gold Standard Group was hired to help the Web3D BOD and Members of the Working Groups to set new direction and goals for the entire organization, as it had been in existence for nearly a decade and badly needed an “overhauling” of the website and communications materials, and to have full accounting and membership services infrastructure developed and implemented.

GSG was able to successfully redefine all phases of Finance, Operations and Marketing, with a full web redesign and web marketing support from Tony DeYoung of ART Lab.

Previously in 1996, Elizabeth had participated in the original formation and organizational development of the new VRML Consortium; now the Web3D Consortium today. Early marketing activities to which Elizabeth contributed include a series of summit meetings to define the founder’s objectives, initial membership recruitment, securing a managing director, and the launch of the original VRML ’97 annual conference.

"Since 2001, from its inception to an 80-company Consortium, GSG has provided consistently proactive, innovative and cost-effective management and marketing services to the Khronos Group. If you are looking for a fast-moving infusion of talent and energy into your marketing efforts— I would look no further."

− Neil Trevett | Khronos Group President, NVIDIA VP of Embedded Content

"GSG solves one of the basic problems with industry standard groups— effective administration. Having GSG manage the day-to-day activities of Khronos allowed members to focus on the technical development of the specification without sacrificing responsiveness to members’ business and logistical needs."

− Shawn Underwood | Director of Business Development at Intel

"The Khronos Group is run very well, and the support and attention GSG has garnered for this group is very encouraging. There are times that open standards processes work, and times when they don’t. The OpenGL ES spec development definitely falls into the success group. Thank you."

− Alan Hudson | President of Yumetech