What Gold Standard Group Can Do For You:

We pride ourselves in our ability to jump in and seamlessly begin acting as your Marketing Staff – making your entry into emerging technology markets easier than if you did it solo, and more cost- and time-effective than working with a large, slow-moving or expensive agency. Below is a list of some of our services.

Press Relations

  • Build corporate/product image through definition and execution of aggressive global PR programs
  • Develop and foster positive and proactive press and analyst relationships
  • Write press releases and media kits; conduct targeted pitches of product/technology
  • Define goals, messaging and logistics of press tours for product launches
  • Execute targeted product review plan against editorial calendars, create supporting collateral to help ensure positive results, aggressively seek new product review opportunities
  • Produce editorial articles and secure speaking opportunities for industry publications and events

Product Branding & Advertising

  • Develop brand imagery and positioning from concept through implementation
  • Develop effective product launch plans and coordinate branding strategies towards targeted audiences
  • Develop collateral: print and banner ads, datasheets, packaging, end user and channel direct mail, promo items and corporate web imagery
  • Develop corporate standards and styles
  • Manage designers, printing vendors and mailing houses

Trade Shows / User Groups

  • Develop global event strategy that supports overall marketing objectives
  • Create innovative booth design and activities and overall show messaging definition
  • Development and production of product demos, corporate video, show collateral and signage
  • Determine optimum sales lead generation and qualification efforts for each type of event/attendee
  • Manage all phases of event travel, set up/break down, booth staffing and speaking session activity

Direct End User Marketing

  • Explore low/no-cost outreach methods with great success
  • Conduct end user evangelism and “Guerilla” activity for wide deployment at a low cost
  • Seek, develop and publicize case studies to positively highlight end user’s experience

GSG organizes quality grassroots user groups that boost your marketing efforts

We create an engaging trade show presence and handle every step of the process

Let us manage your brand's launch from start to finish