In partnership with Conway Creative Group, we have designed and executed a wide range of creative projects for clients in need of breakthrough core ideas and finished, test-ready concepts. Together we have many years experience providing qualitative and creative market research services to Fortune 500 consumer packaged goods manufacturers, and possess special proficiency in the use of formal ideation processes to develop new product concepts.
Preparation and facilitation of in-person, dynamic idea/concept generation sessions with target consumers, with various client professionals, and with other special participants.
Set up and carry out focused training sessions for those interested in growing idea generation and related facilitation skills.
Work with the ideation output to generate a significant number of draft and/or finished test-ready concepts.
GSG played a part in creating: Jack Daniels Country Cocktails, Purina O-N-E Dog Food, Scrunge Scrubber Sponge, PBMax